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It's wild out there. We can help.

Our research driven approach equips non-profit organizations with the right tools to save time, achieve their goals and plan for the future.

Association Management, Strategic Planning & Applied Research




Association Management

We’ll take the Board of Directors’ vision and make it a reality. We’re efficient, experienced and ready to serve your organization.


Meeting coordination, membership renewals, event planning, internal operational audits and improvement plans, policy and procedure development, research and advocacy support, budgeting and workplan creation – we do it all!


Strategic Planning

We deliver evidence-based strategic plans through a combination of facilitated strategy sessions, interviews, systematic literature reviews, research, and data analysis. Our process includes:

  • Reviewing your Mission and Vision statements

  • Developing an economic and demographic community profile

  • Identifying your target market and key competitors

  • Conducting a research-based SWOT Analysis

  • Developing goals and action items

You'll receive an implementation-ready strategic plan!


Applied Research

Whether you have a defined research question or a complex economic issue you want to explore, we will deliver high quality research reports tailored for your needs.

We have experience leading research projects from start to finish and offer a range of customizable services including:

  • Project scoping

  • Literature reviews

  • Surveys, interviews and focus groups

  • Jurisdictional scans, case studies, and comparative analysis

  • Statistical data analysis

  • Editing & writing


Strategic Plan Training

A Formula For Successful Strategic Planning

Every organization should have a strategic plan – a framework that identifies the organization’s goals and the strategies it will employ to achieve them. A good strategic plan is evidence based and supported by research – from literature reviews to stakeholder engagement, to understanding the economic environment and key competitors. In this session, we’ll share our strategic planning process and tips and tricks to help you create your own strategic plan.



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Deneen Belliveau

President & CEO

Throughout my adventurous career, I’ve gained national experience as a community builder, policy analyst and problem solver, most recently spending 8 years as the Executive Director of the Yellowknife Chamber of Commerce. During this time, the organization experienced a 52% increase in membership, earned a solid reputation as the voice of Yellowknife business, received national recognition for our policy work and received Accreditation - one of the highest standards of Chamber excellence.


I bring a collaborative, organized and action-oriented approach to my work that results in success. I have experience planning large scale events like trade shows, galas, and business conferences; and organizing economic development programs like shop local campaigns, women in business initiatives and training for entrepreneurs. I’ve also had the opportunity to lead trips around the world, including taking 100 business leaders on a tour of China. I bring strong budgeting and financial management skills to my projects and have secured hundreds of thousands in grant funding through detailed applications.


In 2017, I received national recognition for my work and was awarded Executive of the Year (Chambers Under 500 Members) by the Chamber of Commerce Executives of Canada.


I’m an active volunteer and a proud policy nerd with a passion for economic development. I’ve tackled hundreds of policy issues in my roles as Chair of the Northern Caucus of Chambers of Commerce and Chair of the Canadian Chamber of Commerce’s Territorial Policy Committee. I’ve also served a term as President of the Chamber of Commerce Executives of Canada and acted as their representative on the Board of Directors of the Canadian Chamber of Commerce. I know Chambers of Commerce!


In December 2021, I left my dream job to pursue entrepreneurship in my native Nova Scotia. I currently live in the forests of Chester Basin with my husband. I enjoy reading, baking and growing giant pumpkins.




  • Executive Master of Business Administration from Athabasca University (2018)

  • Certificate of International Event & Wedding Planning from QC Career School (2013)

  • Bachelor of Science from Mount Saint Vincent University (2012)




  • Young Leader Award from the Canadian Society of Association Executives (2024)

  • Executive of the Year (Chambers Under 500 Members) from the Chamber of Commerce Executives of Canada (2017)

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Matt Belliveau

Principal Researcher

For over 10 years I have been delivering high quality research and writing for clients in my career as a professional researcher, non-profit executive, and lawyer. I have extensive experience breaking down complex problems and developing actionable recommendations for decision makers across private and public sectors.

As a Lead Research Associate with the Conference Board of Canada I managed applied research projects including the Indigenous Ownership series focused on First Nations, Métis and Inuit community-owned natural resource developments. I also delivered speaking engagements for a diversity of organizations including Invest in Canada, the Institute of Public Administration of Canada, the Federal Economic Development Agency for Northern Ontario, the Mining Association of Canada, University College of the North, and the NWT Chamber of Commerce.

As Executive Director of the Northwest Territories & Nunavut Construction Association (NNCA) I led policy research on procurement, prompt payment, and other industry issues –producing written submissions to territorial and federal governments and delivering presentations to the House of Commons Standing Committee on Indigenous and Northern Affairs, at the Yellowknife Small Business Week Conference, and the Yellowknife Geoscience Forum.  

I have also conducted legal research on a range of issues while practicing law in Alberta, the Northwest Territories, and Nunavut, and numerous policy briefings on small business finance as a Policy Researcher with the Northwest Territories Business Development & Investment Corporation.

I am originally from Nova Scotia and returned in 2021 after spending the past eight years in Yellowknife. In my spare time I like to play hockey, read, and tend the giant pumpkin garden with my wife.


Juris Doctor from Dalhousie University, Schulich School of Law (2012)

Bachelor of Science with Honours in Psychology from Acadia University (2009)


Indigenous Ownership: Strengthening Economic Autonomy (2023)

Indigenous Ownership: Best Practices for Major Project Success (2023)

Indigenous Ownership: Overcoming Obstacles and Forging Partnerships (2022)

NNCA Submission to the Government of the Northwest Territories' Procurement Review (2021)

NNCA Submission to the Senate of Canada on COVID-19 and Federal Emergency Response (2020)

NWT News/North Op-ed: Builders call for prompt payment law (2020)

Professional Development

Fundamentals of OCAP, First Nations Information Governance Centre (2023)

TCPS 2: CORE-2022 (Course on Research Ethics), Interagency Advisory Panel on Research Ethics (2023)

Our Clients

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